Oxygen8 Group Blog

June 22, 2016
mobile money payments

Mobile money – Africa is leading but will the rest of the world follow?

There is a mobile revolution going on in Africa and the rest of the world needs to sit up and take notice, says Shane Leahy, CEO, at Oxygen8 Group. Revolutions happen when the basic needs of people are not being met. In Africa, there is a basic need for financial inclusion […]
May 13, 2016
Oxygen8 email sms

Combine Email and SMS Marketing To Get More Leads

SMS marketing is easy, cost-effective and popular, but the power of mobile marketing can be strengthened even further by adding email to your promotional campaigns. Depending on your goals and campaign, a combination should definitely be taken into consideration. Most of the time, the SMS channel complements the e-mail channel […]
May 9, 2016
voting US

How SMS Will Help Elect The Next US President

  The power of SMS is transforming the US race to the White House, with candidates using SMS campaigns to make direct appeals to voters. Harnessing the reach and immediacy of texting, political candidates Bernie Sanders, Ted Cruz and Hilary Rodham Clinton are targeting people where it matters most – […]
April 21, 2016
Hireserve Oxygen8

Oxygen8 partners with Hireserve to provide recruitment sms solution

  Oxygen8 has partnered with recruitment software specialists, Hireserve, to provide a revolutionary SMS solution for the recruitment sector. Engage, the cloud-based mobile engagement solution powered by Oxygen8, will enable Hireserve to send highly personalised messages to candidates via SMS with details of job opportunities, remind them of interview details […]
April 11, 2016
Mobile Marketing

Why Mobile Marketing is Here to Stay

With mobile usage growing at a phenomenal rate, it’s no longer possible to overlook the importance of mobile marketing. While PC-based marketing still has its place, there are compelling reasons to consider a mobile marketing campaign. According to Google, mobile searches now outweigh PC-based searches on the internet, and increasing […]
February 22, 2016
National-Olympic-Committee-Kenya

Breathing life into kenya’s olympics journey: Oxygen8 donates over £100,000

Oxygen8, the global provider of multi-channel engagement solutions, has donated over £100,000 to the National Olympic Committee of Kenya (NOCK). The donation, generated by the Kenyan LOTTO operated by Oxygen8 East Africa Ltd, will support NOCK during its preparation for the Rio Olympics later this year. From facilitating travel to […]
February 11, 2016
mobileengagement

6 Mobile Marketing Trends that Will Dominate in 2016

The world of mobile marketing is changing fast. Here are six key trends in mobile marketing services for marketers to pay attention to this year.   1. Mobile outstripping desktop It’s been coming for ages, but in 2015, Google announced that mobile traffic had finally overtaken desktop traffic in 10 […]
January 18, 2016
mobile_blog_sms

Five Ways Smart Businesses Are Using SMS

To stay competitive in business, it’s vital to take advantage of the latest marketing trends and platforms. One platform that can be very effective for all types of businesses is SMS marketing. Here are five ways you can use SMS marketing tools in your business. Offer discounts and special deals […]
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