The world of mobile marketing is changing fast. Here are six key trends in mobile marketing services for marketers to pay attention to this year.
1. Mobile outstripping desktop
It’s been coming for ages, but in 2015, Google announced that mobile traffic had finally overtaken desktop traffic in 10 different countries. With Google’s 2015 update dropping the search rankings for non-mobile friendly websites, it’s clear they think that desktop traffic will gradually fade away.
Websites that aren’t optimised for mobile might not only miss out in the rankings, but also risk being unattractive to a new generation of customers wanting their mobile ‘shops’ to be clear, simple to navigate and appealing.
2. Video advertising
The social media advertising world is changing. Statistics show that YouTube is no longer first port of call for social media marketers, with the media giant facing pressure to maintain its status as primary distributor of video content.
Facebook was shaping up to overtake YouTube as the top video advertising platform in 2015. According to a leading Mixpo survey, 87% of the agencies, brands and publishers surveyed said they were planning to run Facebook video ad campaigns as opposed to 81.5% on YouTube.
3. Interactive content marketing
Content marketing is evolving. It is becoming increasingly interactive in a bid to please its growing target market. And virtual tours, or 360 degree videos, enable phone users to view the contents of the video from any angle they choose, in their own time. It’s like being there.
Customers can take a virtual wander through shops, while live video streaming can give a real-time perspective of the products on offer.
Clever marketers will offer potential customers an immersive mobile marketing experience which has the capacity to keep their attention far longer than traditional forms of advertising.
All the hard work that goes into interactive content needs to be reached and seen, ensure this by using a platform like Engage to easily create interactive SMS campaigns.
4. Mobile payments
It looks like there will be a big rise in payment via mobile device in 2016. Oxygen8’s mobile payment system can be utilised by any size business to receive payment for their products or services.
Around 80% of Apple Watch users are already using Apple Pay, according to a report in TechCrunch. With Android mobile owners using Android Pay to purchase in stores of choice or via apps as well, shopping is taking a mobile turn in 2016.
Rather have a general approach? Oxygen8’s partnership with PayPal assists with easy payment processes for any smartphone.
5. The ‘internet of things’
It’s a grand concept, isn’t it? Aiming for zero human intervention, smart watches, cars and houses based on sensors and cloud computing are set to revolutionise the way we live, work and access information.
The Apple Watch is a prime example, able to open hotel rooms without a key. Activity and fitness trackers are others. Savvy marketers will increasingly be looking to promote their products and services in a highly personalised way to a key target audience.
6. The rise of the app
It’s anticipated that larger numbers of business owners in 2016 will see the mobile engagement and online visibility a dedicated app can deliver. With so many different apps on the market, make sure that you have a clever way of driving traffic to your app. One of those clever ways is sending personalised text messages to invite recipients to Click-to-Download your app.
These are just some of the areas that mobile marketers need to be studying over this year, in a bid to maximise their advertising dollar.