Oxygen8 Group Blog

May 9, 2016

How SMS Will Help Elect The Next US President

  The power of SMS is transforming the US race to the White House, with candidates using SMS campaigns to make direct appeals to voters. Harnessing the reach and immediacy of texting, political candidates Bernie Sanders, Ted Cruz and Hilary Rodham Clinton are targeting people where it matters most – […]
April 11, 2016

Why Mobile Marketing is Here to Stay

With mobile usage growing at a phenomenal rate, it’s no longer possible to overlook the importance of mobile marketing. While PC-based marketing still has its place, there are compelling reasons to consider a mobile marketing campaign. According to Google, mobile searches now outweigh PC-based searches on the internet, and increasing […]
February 11, 2016

6 Mobile Marketing Trends that Will Dominate in 2016

The world of mobile marketing is changing fast. Here are six key trends in mobile marketing services for marketers to pay attention to this year.   1. Mobile outstripping desktop It’s been coming for ages, but in 2015, Google announced that mobile traffic had finally overtaken desktop traffic in 10 […]
January 18, 2016

Five Ways Smart Businesses Are Using SMS

To stay competitive in business, it’s vital to take advantage of the latest marketing trends and platforms. One platform that can be very effective for all types of businesses is SMS marketing. Here are five ways you can use SMS marketing tools in your business. Offer discounts and special deals […]
October 28, 2015

7 Steps To Creating An Unforgettable Customer Journey

In the refined digital age, customer expectations are very high and assumed is a seamless and positive journey during the relationship with the brand. Here are some steps to consider when creating an unforgettable customer journey. Understand your customer needs Think about what your customers want at each stage of […]
September 24, 2015

How can Event Managers benefit from the Mobile Channel?

One of the game-changing trends across the event management industry is the use of the mobile channel. According to the latest research from Deloitte[1], an increasing number of mobile users check their phones unprompted, to see whether any messages have arrived since the last glance. What better way to promote […]
September 23, 2015

The Jurassic digital agency

Being agile and adaptive is crucial if you want to survive in the rapidly evolving world of digital marketing. So is your agency a dinosaur, or are you using all the available digital tools to their fullest potential for your business and your clients? Here are some vital questions to […]
September 4, 2015

Mobile Marketing Basics: A Guide for SMEs

  Mobile marketing at its most basic, is marketing that is designed for mobile devices such as smartphones. Mobile campaigns can be automated, and are generally highly targeted to customers. They can take many forms, from text or MMS messages to QR codes and in-app advertising. Ultimately, marketing on mobile […]
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