Oxygen8 Group Blog

June 4, 2014

INFOGRAPHIC: Shopping Behaviour in Australia

The rise of smartphones has had a significant impact on how people now shop online. This infographic gives you an insight into how shoppers use their mobile for making purchasing decisions.
September 4, 2015

Mobile Marketing Basics: A Guide for SMEs

  Mobile marketing at its most basic, is marketing that is designed for mobile devices such as smartphones. Mobile campaigns can be automated, and are generally highly targeted to customers. They can take many forms, from text or MMS messages to QR codes and in-app advertising. Ultimately, marketing on mobile […]
September 23, 2015

The Jurassic digital agency

Being agile and adaptive is crucial if you want to survive in the rapidly evolving world of digital marketing. So is your agency a dinosaur, or are you using all the available digital tools to their fullest potential for your business and your clients? Here are some vital questions to […]
September 24, 2015

How can Event Managers benefit from the Mobile Channel?

One of the game-changing trends across the event management industry is the use of the mobile channel. According to the latest research from Deloitte[1], an increasing number of mobile users check their phones unprompted, to see whether any messages have arrived since the last glance. What better way to promote […]
October 19, 2015
mobile money payments

Why businesses need mobile payment functionality

Consumers these days are accustomed to the mobile experience, and more and more people are using their smartphones for everyday tasks, from online banking to booking dinner at a restaurant. Businesses can take advantage of mobile in many ways, for example by using smartphones as a platform for promotional campaigns […]
October 28, 2015

7 Steps To Creating An Unforgettable Customer Journey

In the refined digital age, customer expectations are very high and assumed is a seamless and positive journey during the relationship with the brand. Here are some steps to consider when creating an unforgettable customer journey. Understand your customer needs Think about what your customers want at each stage of […]
November 2, 2015

5 Tips For Organising Your Christmas Campaigns

Christmas is traditionally a time when consumers are at their most receptive and are keen to buy products or services. So how do you maximise this marketing opportunity? Here are five tips for those all-important Christmas campaigns. Tip 1: Start as early as possible Christmas is a season of giving […]
January 6, 2016

SMS Marketing: It’s Easier Than You Think

SMS marketing is one of the most effective marketing solutions out there, the research speaks for itself. It allows instant and direct access to customers, wherever they are. It’s also easy to use, and allows campaigns to be modified based on real-time data and feedback. Here are just seven benefits […]
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