Oxygen8 Group Blog

May 13, 2016
Oxygen8 email sms

Combine Email and SMS Marketing To Get More Leads

SMS marketing is easy, cost-effective and popular, but the power of mobile marketing can be strengthened even further by adding email to your promotional campaigns. Depending on your goals and campaign, a combination should definitely be taken into consideration. Most of the time, the SMS channel complements the e-mail channel […]
May 9, 2016
voting US

How SMS Will Help Elect The Next US President

  The power of SMS is transforming the US race to the White House, with candidates using SMS campaigns to make direct appeals to voters. Harnessing the reach and immediacy of texting, political candidates Bernie Sanders, Ted Cruz and Hilary Rodham Clinton are targeting people where it matters most – […]
April 11, 2016
Mobile Marketing

Why Mobile Marketing is Here to Stay

With mobile usage growing at a phenomenal rate, it’s no longer possible to overlook the importance of mobile marketing. While PC-based marketing still has its place, there are compelling reasons to consider a mobile marketing campaign. According to Google, mobile searches now outweigh PC-based searches on the internet, and increasing […]
February 11, 2016
mobileengagement

6 Mobile Marketing Trends that Will Dominate in 2016

The world of mobile marketing is changing fast. Here are six key trends in mobile marketing services for marketers to pay attention to this year.   1. Mobile outstripping desktop It’s been coming for ages, but in 2015, Google announced that mobile traffic had finally overtaken desktop traffic in 10 […]
January 18, 2016
mobile_blog_sms

Five Ways Smart Businesses Are Using SMS

To stay competitive in business, it’s vital to take advantage of the latest marketing trends and platforms. One platform that can be very effective for all types of businesses is SMS marketing. Here are five ways you can use SMS marketing tools in your business. Offer discounts and special deals […]
January 6, 2016
sms_marketing

SMS Marketing: It’s Easier Than You Think

SMS marketing is one of the most effective marketing solutions out there, the research speaks for itself. It allows instant and direct access to customers, wherever they are. It’s also easy to use, and allows campaigns to be modified based on real-time data and feedback. Here are just seven benefits […]
November 2, 2015
xmas_mobile

5 Tips For Organising Your Christmas Campaigns

Christmas is traditionally a time when consumers are at their most receptive and are keen to buy products or services. So how do you maximise this marketing opportunity? Here are five tips for those all-important Christmas campaigns. Tip 1: Start as early as possible Christmas is a season of giving […]
October 28, 2015
customer journey text write on paper

7 Steps To Creating An Unforgettable Customer Journey

In the refined digital age, customer expectations are very high and assumed is a seamless and positive journey during the relationship with the brand. Here are some steps to consider when creating an unforgettable customer journey. Understand your customer needs Think about what your customers want at each stage of […]
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