Oxygen8 Group Blog

December 9, 2014

SMS as a practical and realistic m-learning technology

In the last decade, mobile wireless technologies have presented a chance to improve students’ learning experience that extends beyond the traditional teacher-led classroom. A recent research conducted by the British Journal of Education Technology has revealed that students receiving short mini lessons on their mobile devices via SMS were improving […]
March 12, 2015

The most effective mobile brands: how do you compare?

According to Oxygen8’s latest research, the role mobile phones play within our daily lives is changing, dramatically. The traditional peer to peer voice call popularity has now fallen below services such as weather, navigation and the mobile device’s camera. We now use our smartphones to monitor our heart beat, improve […]
September 4, 2015

Mobile Marketing Basics: A Guide for SMEs

  Mobile marketing at its most basic, is marketing that is designed for mobile devices such as smartphones. Mobile campaigns can be automated, and are generally highly targeted to customers. They can take many forms, from text or MMS messages to QR codes and in-app advertising. Ultimately, marketing on mobile […]
September 23, 2015

The Jurassic digital agency

Being agile and adaptive is crucial if you want to survive in the rapidly evolving world of digital marketing. So is your agency a dinosaur, or are you using all the available digital tools to their fullest potential for your business and your clients? Here are some vital questions to […]
September 24, 2015

How can Event Managers benefit from the Mobile Channel?

One of the game-changing trends across the event management industry is the use of the mobile channel. According to the latest research from Deloitte[1], an increasing number of mobile users check their phones unprompted, to see whether any messages have arrived since the last glance. What better way to promote […]
October 19, 2015
mobile money payments

Why businesses need mobile payment functionality

Consumers these days are accustomed to the mobile experience, and more and more people are using their smartphones for everyday tasks, from online banking to booking dinner at a restaurant. Businesses can take advantage of mobile in many ways, for example by using smartphones as a platform for promotional campaigns […]
October 27, 2015

Spam Compliance in SMS Marketing

Whenever a new communication technology comes about, aggressive marketers are sure to try to piggy-back on it. We’ve seen it in emails, landlines, mobile and social media. And before those we were plagued with junk mail. Fortunately, good sense usually prevails, and such marketers usually have a relatively short window […]
October 28, 2015

7 Steps To Creating An Unforgettable Customer Journey

In the refined digital age, customer expectations are very high and assumed is a seamless and positive journey during the relationship with the brand. Here are some steps to consider when creating an unforgettable customer journey. Understand your customer needs Think about what your customers want at each stage of […]
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