Oxygen8 Group Blog

June 22, 2016
mobile money payments

Mobile money – Africa is leading but will the rest of the world follow?

There is a mobile revolution going on in Africa and the rest of the world needs to sit up and take notice, says Shane Leahy, CEO, at Oxygen8 Group. Revolutions happen when the basic needs of people are not being met. In Africa, there is a basic need for financial inclusion […]
May 13, 2016
Oxygen8 email sms

Combine Email and SMS Marketing To Get More Leads

SMS marketing is easy, cost-effective and popular, but the power of mobile marketing can be strengthened even further by adding email to your promotional campaigns. Depending on your goals and campaign, a combination should definitely be taken into consideration. Most of the time, the SMS channel complements the e-mail channel […]
May 9, 2016
voting US

How SMS Will Help Elect The Next US President

  The power of SMS is transforming the US race to the White House, with candidates using SMS campaigns to make direct appeals to voters. Harnessing the reach and immediacy of texting, political candidates Bernie Sanders, Ted Cruz and Hilary Rodham Clinton are targeting people where it matters most – […]
April 11, 2016
Mobile Marketing

Why Mobile Marketing is Here to Stay

With mobile usage growing at a phenomenal rate, it’s no longer possible to overlook the importance of mobile marketing. While PC-based marketing still has its place, there are compelling reasons to consider a mobile marketing campaign. According to Google, mobile searches now outweigh PC-based searches on the internet, and increasing […]
February 11, 2016
mobileengagement

6 Mobile Marketing Trends that Will Dominate in 2016

The world of mobile marketing is changing fast. Here are six key trends in mobile marketing services for marketers to pay attention to this year.   1. Mobile outstripping desktop It’s been coming for ages, but in 2015, Google announced that mobile traffic had finally overtaken desktop traffic in 10 […]
January 6, 2016
sms_marketing

SMS Marketing: It’s Easier Than You Think

SMS marketing is one of the most effective marketing solutions out there, the research speaks for itself. It allows instant and direct access to customers, wherever they are. It’s also easy to use, and allows campaigns to be modified based on real-time data and feedback. Here are just seven benefits […]
December 8, 2015
blog_page_image_finance

2016: the year the financial sector makes the most of mobile

One thing’s for sure: over the course of 2015 most industries began relying heavily on mobile to generate significant revenue, whether it was harnessing the power of multi-channel customer loyalty programmes or improving operational efficiency with automated messaging. But as the New Year quickly approaches, it’s time to look at […]
November 5, 2015
2factors_aut3

Two-factor Authentication, and Why Mobile has the X Factor

It’s a staple of the Hollywood thriller: a hacker in an inexplicably darkened room guesses a password and gains access to some clandestine operation’s inner workings. But unfortunately for anyone concerned about their online security, this isn’t a flight of fancy. It’s happening all the time, in bedrooms, on trains, […]
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