With the annual Take Away Expo around the corner, the industry is buzzing with excitement about the improvement of existing technology solutions and new products that are going to reform the industry in the future, with Mobile playing a key role. SMS in particular, can improve sales, generate footfall and enhance engagement.
This is the first question people ask when I mention mobile wallets. A mobile wallet is simply all of the contents of your wallet stored within your mobile device – this includes your traditional payment solutions (debit/credit cards), vouchers, loyalty cards, tickets and even membership cards, which can all be […]
What happens when mobile and social converge? This awesome infographic from Somo shows the strong bond between mobile and social, and gives a strong indication into the user behaviour of mobile users on social networks with the timelines attached below.
The blanket effect for mobile messaging campaigns is slowly becoming a thing of the past; the mode of communication has evolved from one that is a standalone, scattergun approach to one that is smart, targeted and relevant based on individual profiles. Consumers want and expect a lot more than ever […]
A common customer profile is a definition of all the database fields that are relevant to your campaign and your customer. Building a common customer profile can help you to improve your communication campaigns with better engagement and results. The level of customer profile fields needed depends on a variety […]
Consider these enlightening facts that illustrate the demand for using mobile technologies to reach out to your consumers: The last fact is in there to illustrate the point, I’m not suggesting you start trying to sell to the under two year old demographic, but a proportion of your consumers will […]