Oxygen8 Group Blog

September 9, 2014

5 Mobile Marketing Tips For The Fast Food & Takeaway Sector

With the annual Take Away Expo around the corner, the industry is buzzing with excitement about the improvement of existing technology solutions and new products that are going to reform the industry in the future, with Mobile playing a key role. SMS in particular, can improve sales, generate footfall and enhance engagement.
August 19, 2014

What is a Mobile Wallet?

This is the first question people ask when I mention mobile wallets. A mobile wallet is simply all of the contents of your wallet stored within your mobile device – this includes your traditional payment solutions (debit/credit cards), vouchers, loyalty cards, tickets and even membership cards, which can all be […]
June 4, 2014

INFOGRAPHIC: Shopping Behaviour in Australia

The rise of smartphones has had a significant impact on how people now shop online. This infographic gives you an insight into how shoppers use their mobile for making purchasing decisions.
May 27, 2014

INFOGRAPHIC: Mobile Usage in Australia

Did you know that 74% of Australians do not leave their home without their smartphone? Oxygen8 Australia’s new infographic gives you an insight into mobile usage in Australia.
May 13, 2014

INFOGRAPHIC: The Bond Between Mobile and Social

What happens when mobile and social converge? This awesome infographic from Somo shows the strong bond between mobile and social, and gives a strong indication into the user behaviour of mobile users on social networks with the timelines attached below.
May 2, 2014
mobile phone

4 Benefits of Mobile CRM

The blanket effect for mobile messaging campaigns is slowly becoming a thing of the past; the mode of communication has evolved from one that is a standalone, scattergun approach to one that is smart, targeted and relevant based on individual profiles. Consumers want and expect a lot more than ever […]
April 16, 2014

An Introduction into Customer Profiling Levels for Mobile Databases

A common customer profile is a definition of all the database fields that are relevant to your campaign and your customer. Building a common customer profile can help you to improve your communication campaigns with better engagement and results. The level of customer profile fields needed depends on a variety […]
April 14, 2014

Do you Understand the Implications of Not Having a Mobile Strategy?

Consider these enlightening facts that illustrate the demand for using mobile technologies to reach out to your consumers: The last fact is in there to illustrate the point, I’m not suggesting you start trying to sell to the under two year old demographic, but a proportion of your consumers will […]
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