Oxygen8 Group Blog

September 23, 2015

The Jurassic digital agency

Being agile and adaptive is crucial if you want to survive in the rapidly evolving world of digital marketing. So is your agency a dinosaur, or are you using all the available digital tools to their fullest potential for your business and your clients? Here are some vital questions to […]
September 24, 2015

How can Event Managers benefit from the Mobile Channel?

One of the game-changing trends across the event management industry is the use of the mobile channel. According to the latest research from Deloitte[1], an increasing number of mobile users check their phones unprompted, to see whether any messages have arrived since the last glance. What better way to promote […]
October 19, 2015
mobile money payments

Why businesses need mobile payment functionality

Consumers these days are accustomed to the mobile experience, and more and more people are using their smartphones for everyday tasks, from online banking to booking dinner at a restaurant. Businesses can take advantage of mobile in many ways, for example by using smartphones as a platform for promotional campaigns […]
October 27, 2015

Spam Compliance in SMS Marketing

Whenever a new communication technology comes about, aggressive marketers are sure to try to piggy-back on it. We’ve seen it in emails, landlines, mobile and social media. And before those we were plagued with junk mail. Fortunately, good sense usually prevails, and such marketers usually have a relatively short window […]
October 28, 2015

7 Steps To Creating An Unforgettable Customer Journey

In the refined digital age, customer expectations are very high and assumed is a seamless and positive journey during the relationship with the brand. Here are some steps to consider when creating an unforgettable customer journey. Understand your customer needs Think about what your customers want at each stage of […]
November 2, 2015

5 Tips For Organising Your Christmas Campaigns

Christmas is traditionally a time when consumers are at their most receptive and are keen to buy products or services. So how do you maximise this marketing opportunity? Here are five tips for those all-important Christmas campaigns. Tip 1: Start as early as possible Christmas is a season of giving […]
November 5, 2015

Two-factor Authentication, and Why Mobile has the X Factor

It’s a staple of the Hollywood thriller: a hacker in an inexplicably darkened room guesses a password and gains access to some clandestine operation’s inner workings. But unfortunately for anyone concerned about their online security, this isn’t a flight of fancy. It’s happening all the time, in bedrooms, on trains, […]
December 8, 2015

2016: the year the financial sector makes the most of mobile

One thing’s for sure: over the course of 2015 most industries began relying heavily on mobile to generate significant revenue, whether it was harnessing the power of multi-channel customer loyalty programmes or improving operational efficiency with automated messaging. But as the New Year quickly approaches, it’s time to look at […]
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