At Oxygen8 we commissioned some research ourselves in November 2014 which found 47% of people are interested in using mobile payments. This is backed up by the fact that 4m people are already using them to pay for parking and 12.6million have made a purchase through eBay using their phone.
Whilst businesses are striving to increase revenue and further improve their customer experience, it stands to reason that we will see mobile payments becoming more widely adopted as the appetite from a consumer point of view grows.
Specifically this applies to businesses that have a proportion of customer millennials (18-25y/o).
We put this down to several factors;
Take incremental steps
Start preparing for mobile payments with these simple steps:
“Text MENU to XXXXX for healthy eating tips – ideal for informative engagement which adds value
Text OPEN to XXXXX for more information on opening hours – fantastic for providing information that matters.
Text OFFERS to XXXXX for promotional codes – great for immediate dynamic campaigns to increase bookings during quiet periods or to drive footfall immediately in store and so simple to set up!”
Quick Tip – don’t be perturbed when consumers opt out, it’s much better to have an engaged audience that will recommend you to their friends and family as this builds your reputation and brand presence.
You could also consider requesting feedback from your opt outs via a mobile survey, this gives you the opportunity to get the answers you need much in the same way that we use preference centres within email marketing.
Reach a ReSolution
To get help with your mobile strategy and to begin facilitating mobile payments contact Oxygen8.
We have a wealth of experience, providing mobile business solutions for almost 15 years. Since 2000 we have seen the mobile payment landscape develop significantly and we are confident that as more and more businesses offer mobile payment solutions to their consumers, they will see a significant increase in the revenue they generate.