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Oxygen8 Provides Selfridges With a Mobile Infrastructure for a Good Cause

Oxygen8 Communications has teamed up with Clusta Ltd to provide a text-to-donate service for Selfridges and the Zoological Society of London (ZSL) on their Project Ocean campaign

Oxygen8 Communications, the international mobile, voice and billing specialist, is providing the text message-based donation service for the Selfridges & Co Project Ocean charity campaign. Project Ocean aims to celebrate the beauty of the ocean, highlighting the issue of over-fishing and helping consumers understand the threats to the ocean.

The campaign aims to create new marine reserves all over the world, in addition to conserving existing ones, to help future survival of ocean environments. The campaign also helps consumers to make the right choices with what fish to buy and eat. Working with Digital Creative agency, Clusta Ltd., Oxygen8 has delivered the mobile infrastructure to enable consumers to easily donate via text message.

Selfridges is partnering with more than 20 environmental and conservation groups to celebrate the beauty of the ocean, highlight the issue of over-fishing, help us all understand the threats to the ocean and make positive choices about the right fish to buy and eat.

The Oxygen8 mobile platform provides a simple, efficient means of collecting donations via text message. Consumers can easily donate a variety of amounts by texting OCEAN, their selected amount (£3, £5 or £10) and their name to 70060. For every donation a fish is added to the virtual Ocean developed by Clusta Ltd.

Oxygen8 has worked closely with Digital Creative agency, Clusta Ltd. to implement the campaign. As Steve Taylor Technical Director at Clusta Ltd. explains, “When designing the campaign for Project Ocean we searched the market for a mobile partner that could provide us with a robust, proven mobile platform that has a history of working with charities. Oxygen8 met these requirements and they are the perfect fit for our work with Selfridges.”

Shane Leahy, Group CEO of Oxygen8 Communications comments, “Working with Clusta to provide the mobile infrastructure for Selfridges and their Project Ocean campaign once again shows Oxygen8’s strong position within the mobile industry as well as the charity sector. We are delighted to be able to help Selfridges with this worthy cause and aim to help them achieve their donation target.”

cinzia cecchetto
cinzia cecchetto
Cinzia is the Group Marketing Coordinator for Oxygen8 Group. Born in Italy and holding a Master’s Degree in Strategic Marketing and Consulting, she’s perfectly placed to orchestrate transnational marketing activities. In 2012, she moved to England to begin a new academic and professional path abroad. She’s passionate about digital marketing, specialising in social media management and email marketing best practices.

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