Mobile News in Tweets – A Weekly Roundup (5th July 2013)
July 5, 2013
INFOGRAPHIC: Social Media In a Day
July 11, 2013
Show all

5 Benefits of SMS Marketing

Benefits of SMS marketing

SMS is an invaluable tool for marketing and remains the most universal mobile medium to date. In the UK, SMS is the most popular form of communication, so is a relevant form of marketing in today’s society.

Here are the 5 top reasons why SMS is the best form of marketing:

(1) SMS reaches people: Unlike mobile apps, or use of the internet, where compatible software and data usage limits are key limiting factors, SMS enables you to send marketing campaigns to practically any phone. SMS marketing has a huge potential reach to the 91% of adults in the UK who use a mobile phone (Ofcom; Q4 2011).

(2) SMS is delivered instantly: SMS puts your message into your subscribers’ pockets or purses seconds after you send, and even if you. The average delivery time for a text message is less than 7 seconds.

(3) SMS has high open rates: Open rates for SMS messages are amongst the highest across any form of marketing. Frost & Sullivan 2010 & Epsilon 2009 reports found that compared to Email marketing, which has an average open rate of 22%, SMS messages boast an impressive 98% open rate.

(4) Customers engage with the content: Another recent study found the average click through rate (CTR) of URLs included in SMS messages is 19% which compares to a 4.2% CTR for Emails. This tells us that SMS marketing is not only a more engaging marketing method, but it is also more likely to drive responses that companies deem desirable than with Email marketing, which is also subject to strict spam filters, a problem that does not affect SMS marketing.

(5) The SMS spam rate is relatively low: Strong regulations around SMS and mobile communications is kept relatively low. Consumers have the choice of reporting spam to their mobile providers and national commissions, such as the ICO within the UK.

Despite SMS messaging appearing a very basic way to communicate in the mobile space, it remains a highly effective and engaging medium, with a massive potential reach. It has overtaken traditional forms of communication in terms of popularity, and is thought to be the marketing tool of the future.

Slideshow

cinzia cecchetto
cinzia cecchetto
Cinzia is the Group Marketing Coordinator for Oxygen8 Group. Born in Italy and holding a Master’s Degree in Strategic Marketing and Consulting, she’s perfectly placed to orchestrate transnational marketing activities. In 2012, she moved to England to begin a new academic and professional path abroad. She’s passionate about digital marketing, specialising in social media management and email marketing best practices.

4 Comments

  1. [...] Two important ways to integrate mobile into marketing campaigns are mobile advertising and text message or SMS promotions. The complexities of mobile advertising rely on three factors: location, timing and relevance, making it more challenging to implement than desktop pay-per-click advertising. When used correctly, consumers are delivered hyper-targeted, highly effective advertising. Text messaging also presents an important opportunity for marketers, as text messages are much more likely to be viewed than emails, according to a Frost & Sullivan study. [...]

  2. [...] Two important ways to integrate mobile into marketing campaigns are mobile advertising and text message or SMS promotions. The complexities of mobile advertising rely on three factors: location, timing and relevance, making it more challenging to implement than desktop pay-per-click advertising. When used correctly, consumers are delivered hyper-targeted, highly effective advertising. Text messaging also presents an important opportunity for marketers, as text messages are much more likely to be viewed than emails, according to a Frost & Sullivan study. [...]

  3. PortItt says:

    [...] Two important ways to integrate mobile into marketing campaigns are mobile advertising and text message or SMS promotions. The complexities of mobile advertising rely on three factors: location, timing and relevance, making it more challenging to implement than desktop pay-per-click advertising. When used correctly, consumers are delivered hyper-targeted, highly effective advertising. Text messaging also presents an important opportunity for marketers, as text messages are much more likely to be viewed than emails, according to a Frost & Sullivan study. [...]

  4. [...] Two important ways to integrate mobile into marketing campaigns are mobile advertising and text message or SMS promotions. The complexities of mobile advertising rely on three factors: location, timing and relevance, making it more challenging to implement than desktop pay-per-click advertising. When used correctly, consumers are delivered hyper-targeted, highly effective advertising. Text messaging also presents an important opportunity for marketers, as text messages are much more likely to be viewed than emails, according to a Frost & Sullivan study. [...]

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Oxygen8 Group
Menu