Could HTML5 be the option you’re looking for? There are an abundance of arguments for and against the use of HTML5. In my recent Fourth Source article and the graphic below I take HTML5 technology back to basics. Providing a clear perspective on all things HTML5, I deliver insight on how it works and concisely compare Native vs. HTML5 and what the benefits are for marketers.
Whilst native apps offer better offline usage and user experience, HTML5 is bridging the gap, with help from open-source frameworks such as PhoneGap. The framework allows for offline saving and improves the user experience to match the feel of a native app.