Whilst a recent survey conducted by Compuware suggested that consumers favour mobile apps rather than a mobile website, businesses should still weigh up the pros and cons of each before deciding to leap into the world of mobile.
Mobile apps are expected to be more convenient, faster and easier to use than mobile websites but can prove costly to build, especially if you’re considering building for each mobile operating system available. Mobile websites are generally cheaper and easier to build, but lack the user experience a mobile app can offer.
In a recent article published on B2B Marketing, James Marscheider, Marketing Manager of Oxygen8 Group digs deeper into the pros and cons of mobile apps and websites, considering a wide range of elements including the ease of development and offline capabilities. You can read the article here.