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Using CRM to make SMS more targeted

TargetThe blanket effect for mobile messaging campaigns is slowly becoming a thing of the past. The key to successfully incorporating mobile into your marketing campaign is targeting, this ensures that a message is welcomed and brand reputation and familiarly grows. Underpinning mobile communications such as SMS campaigns with a form of CRM can make this achievable.

In a recent article on 160 Characters, Maria Grant, our Head of Product Development, explains how mobile CRM can help you make SMS marketing campaigns more effective. Maria talks about how using CRM ensures that the principles of intelligent communications are embedded into consumer interactions.

Maria also goes on to talk about how providing a better understanding of customer profiles and allowing companies to sharpen their focus on the customer, integrating CRM into a marketing campaign will invite two-way dialogue and provide personalised and relevant customer experiences. Click here to read the full article.

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