Oxygen8 Group’s Head Office Makeover
May 24, 2013
Mobile News in Tweets – A Weekly Roundup (31st May 2013)
May 31, 2013
Show all

Using CRM to make SMS more targeted

TargetThe blanket effect for mobile messaging campaigns is slowly becoming a thing of the past. The key to successfully incorporating mobile into your marketing campaign is targeting, this ensures that a message is welcomed and brand reputation and familiarly grows. Underpinning mobile communications such as SMS campaigns with a form of CRM can make this achievable.

In a recent article on 160 Characters, Maria Grant, our Head of Product Development, explains how mobile CRM can help you make SMS marketing campaigns more effective. Maria talks about how using CRM ensures that the principles of intelligent communications are embedded into consumer interactions.

Maria also goes on to talk about how providing a better understanding of customer profiles and allowing companies to sharpen their focus on the customer, integrating CRM into a marketing campaign will invite two-way dialogue and provide personalised and relevant customer experiences. Click here to read the full article.

cinzia cecchetto
cinzia cecchetto
Cinzia is the Group Marketing Coordinator for Oxygen8 Group. Born in Italy and holding a Master’s Degree in Strategic Marketing and Consulting, she’s perfectly placed to orchestrate transnational marketing activities. In 2012, she moved to England to begin a new academic and professional path abroad. She’s passionate about digital marketing, specialising in social media management and email marketing best practices.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Oxygen8 Group
Menu