Mobile marketing at its most basic, is marketing that is designed for mobile devices such as smartphones. Mobile campaigns can be automated, and are generally highly targeted to customers. They can take many forms, from text or MMS messages to QR codes and in-app advertising. Ultimately, marketing on mobile […]
With the daily increase of SMS and apps on our mobile phones tempting us to engage, how vulnerable are we to rogues and predators out to fleece us of our rands and cents? Anzelle Robertson, responsible for legal compliance at Oxygen8, global providers of integrated mobile solutions, comments, “As far […]
According to Oxygen8’s latest research, the role mobile phones play within our daily lives is changing, dramatically. The traditional peer to peer voice call popularity has now fallen below services such as weather, navigation and the mobile device’s camera. We now use our smartphones to monitor our heart beat, improve […]
Shortly we’ll be making our New Year resolutions, whether they are to enjoy life more, strike a better work life balance, go to the gym or get healthier…. but what about our professional ambitions? What have you considered changing in 2015? Have you thought about developing a new mobile strategy? […]
In the last decade, mobile wireless technologies have presented a chance to improve students’ learning experience that extends beyond the traditional teacher-led classroom. A recent research conducted by the British Journal of Education Technology has revealed that students receiving short mini lessons on their mobile devices via SMS were improving […]
With the annual Take Away Expo around the corner, the industry is buzzing with excitement about the improvement of existing technology solutions and new products that are going to reform the industry in the future, with Mobile playing a key role. SMS in particular, can improve sales, generate footfall and enhance engagement.
This is the first question people ask when I mention mobile wallets. A mobile wallet is simply all of the contents of your wallet stored within your mobile device – this includes your traditional payment solutions (debit/credit cards), vouchers, loyalty cards, tickets and even membership cards, which can all be […]
Many retailers are already beginning to plan their Christmas campaigns because it’s the most important time of the year for increased sales. Last year internet sales over the Christmas period grew almost 20% year on year according to the British Retail Consortium.