The past ten years have seen the EU Passenger Rights Charter introduce passenger protection measures across all modes of transport. The latest introduction has seen the same set of obligations extended to ferries and cruise ships, which will also be applied to Bus and Coach by March 2013.
The blanket effect for mobile messaging campaigns is slowly becoming a thing of the past. The key to successfully incorporating mobile into your marketing campaign is targeting, this ensures that a message is welcomed and brand reputation and familiarly grows. Underpinning mobile communications such as SMS campaigns with a form […]
In James Harrison’s recent article on Mobile Marketing Magazine he provides a seven-point guide which details the important steps that need to be taken in order to create a truly effective SMS campaign.
In his recent article on 160 Characters, James Harrison concentrates on SMS payments, looking at the pros and cons of this form of micropayment as well as what 2013 holds for mobile payments, could this be the year of the SMS payment? Click here to read more.
SMS is an invaluable tool for marketing and remains the most universal mobile medium to date. In the UK, SMS is the most popular form of communication, so is a relevant form of marketing in today’s society. Here are the 5 top reasons why SMS is the best form of […]
Like with any marketing campaign you launch, the only way to tell if your SMS marketing campaign is working is consistently measure and analyse the key areas of the campaign. In order to do this effectively, you need to identify the key metrics to measure and analyse, in order to […]