Oxygen8 Group Blog

September 4, 2015

Mobile Marketing Basics: A Guide for SMEs

  Mobile marketing at its most basic, is marketing that is designed for mobile devices such as smartphones. Mobile campaigns can be automated, and are generally highly targeted to customers. They can take many forms, from text or MMS messages to QR codes and in-app advertising. Ultimately, marketing on mobile […]
May 1, 2015

Can sms improve electoral voting?

The current voting process has hardly changed since the beginning of time (or at least since 1832 in the UK). On Thursday 7 May 2015, there’s three options for placing your vote: in person at a polling station, by post or by choosing someone to vote on your behalf (by […]
December 19, 2014

The Rise of Mobile Payments in 2015

Shortly we’ll be making our New Year resolutions, whether they are to enjoy life more, strike a better work life balance, go to the gym or get healthier…. but what about our professional ambitions? What have you considered changing in 2015? Have you thought about developing a new mobile strategy? […]
May 2, 2014
mobile phone

4 Benefits of Mobile CRM

The blanket effect for mobile messaging campaigns is slowly becoming a thing of the past; the mode of communication has evolved from one that is a standalone, scattergun approach to one that is smart, targeted and relevant based on individual profiles. Consumers want and expect a lot more than ever […]
April 16, 2014

An Introduction into Customer Profiling Levels for Mobile Databases

A common customer profile is a definition of all the database fields that are relevant to your campaign and your customer. Building a common customer profile can help you to improve your communication campaigns with better engagement and results. The level of customer profile fields needed depends on a variety […]
April 2, 2014

SMS Campaign Mistakes and What to Avoid

SMS is a very important channel that isn’t being fully utilised by many brands. One of the main reasons, in my opinion, is because we’ve all seen at least one example of it being done incorrectly. Many of these bad examples are harming our initial perception of SMS in the […]
January 31, 2014

How SMS Can Add Value to Your Business and the Consumer Experience You Offer

Working for a mobile solutions provider means that I consult with businesses on a daily basis on how to develop and implement an SMS strategy which best suits their needs. I am also asked advice on what steps businesses should take to develop a successful mobile strategy and because of […]
January 21, 2014

How SMS Can Improve Customer Experience

Premium brands such as Ocado are using SMS communications to improve customer experience and I think they are doing a fantastic job. I don’t say this just because I work with brands to improve their SMS strategy; I say this because they deserve a pat on the back for doing […]
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