Whilst a recent survey conducted by Compuware suggested that consumers favour mobile apps rather than a mobile website, businesses should still weigh up the pros and cons of each before deciding to leap into the world of mobile. Mobile apps are expected to be more convenient, faster and easier to use […]
The blanket effect for mobile messaging campaigns is slowly becoming a thing of the past. The key to successfully incorporating mobile into your marketing campaign is targeting, this ensures that a message is welcomed and brand reputation and familiarly grows. Underpinning mobile communications such as SMS campaigns with a form […]
In James Harrison’s recent article on Mobile Marketing Magazine he provides a seven-point guide which details the important steps that need to be taken in order to create a truly effective SMS campaign.
In his recent article on 160 Characters, James Harrison concentrates on SMS payments, looking at the pros and cons of this form of micropayment as well as what 2013 holds for mobile payments, could this be the year of the SMS payment? Click here to read more.
We will be heading to London on June 26th where we will be sponsoring the Payforit Summit, which focuses on business growth opportunities for merchants looking to monetise their digital services using the online payment mechanism, Payforit.