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INFOGRAPHIC: Mobile Consumer Behaviour 2013

Nearly half (42%) of consumers in Great Britain don’t feel any of the marketing communications they receive from businesses via their mobile devices are relevant or useful, according to research by Oxygen8 Group. The infographic below looks  into the perception of mobile communications by consumers and insights into how businesses can improve their communications.

mobile infographic

cinzia cecchetto
cinzia cecchetto
Cinzia is the Group Marketing Coordinator for Oxygen8 Group. Born in Italy and holding a Master’s Degree in Strategic Marketing and Consulting, she’s perfectly placed to orchestrate transnational marketing activities. In 2012, she moved to England to begin a new academic and professional path abroad. She’s passionate about digital marketing, specialising in social media management and email marketing best practices.

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