Oxygen8 Group Blog

February 7, 2013

The Passenger Rights Charter and How it Has Changed the Travel Industry

The past ten years have seen the EU Passenger Rights Charter introduce passenger protection measures across all modes of transport. The latest introduction has seen the same set of obligations extended to ferries and cruise ships, which will also be applied to Bus and Coach by March 2013.

May 30, 2013

Using CRM to make SMS more targeted

The blanket effect for mobile messaging campaigns is slowly becoming a thing of the past. The key to successfully incorporating mobile into your marketing campaign is targeting, this ensures that a message is welcomed and brand reputation and familiarly grows. Underpinning mobile communications such as SMS campaigns with a form […]

June 5, 2013

Seven Steps to Successful SMS

In James Harrison’s recent article on Mobile Marketing Magazine he provides a seven-point guide which details the important steps that need to be taken in order to create a truly effective SMS campaign.

June 11, 2013

Could SMS Payments Be For You?

In his recent article on 160 Characters, James Harrison concentrates on SMS payments, looking at the pros and cons of this form of micropayment as well as what 2013 holds for mobile payments, could this be the year of the SMS payment? Click here to read more.

June 26, 2013

How SMS Alerts help notify residents on repair statuses

An innovative new scheme has been implemented for reporting repairs in council houses, with SMS messaging at the centre of the scheme.

July 9, 2013

5 Benefits of SMS Marketing

SMS is an invaluable tool for marketing and remains the most universal mobile medium to date. In the UK, SMS is the most popular form of communication, so is a relevant form of marketing in today’s society. Here are the 5 top reasons why SMS is the best form of […]

July 18, 2013

Five Metrics To Assess The Effectiveness Of SMS Marketing

Like with any marketing campaign you launch, the only way to tell if your SMS marketing campaign is working is consistently measure and analyse the key areas of the campaign. In order to do this effectively, you need to identify the key metrics to measure and analyse, in order to […]

October 2, 2013

How You Can Use HTML5 to Improve Your SMS Campaigns

The new kid on the block in SMS marketing, HTML5, enables you to enrich SMS messages with clickable links. HTML5 is a brilliant way to get your message out on a mobile platform quickly and easily.